SEGMENT MANAGEMENT

We segregate the market into different segments, enable your business to engage quality and relevant target audiences.

Moving One Step Closer to achieve customer-centricity via individual targeting and personalization.

Segment Management Overview

Youth Segment

This group is typically broken down into smaller segments:

  • Age
  • Gender

Migrant Segment

This group is typically broken down into smaller segments:

  • Nationality
  • Industry
  • ARPU

Tourist Segment

This group is typically broken down into smaller segments:

  • Touchpoint
  • Hub
  • Tourist

Mass Market Segment

This group is typically broken down into smaller segments:

  • Geographical
  • Cluster
  • Age
  • Touchpoint